amazon marketing

The Perfect Strategy for Amazon SEO

The Perfect Strategy for Amazon SEO

SEO strategies help web sites rank on Google and other search engines. SEO isn’t just about search engines, though. Amazon SEO boosts your items’ search rankings. Amazon SEO involves improving your product listing.

Amazon SEO vs. Conventional SEO

Traditional SEO services and amazon marketing are comparable. Both amazon marketing and SEO services need ranking optimization. Several differences exist. Amazon is an e-commerce site; it focuses major on sales. On Google, where traditional SEO strategies are mostly practiced, wants consumers to return by providing an excellent search experience.

Amazon prioritises items for rapid, efficient sales. It must differ from Google and other search engines to achieve this. Amazon doesn’t employ Google’s algorithms.

What’s an Amazon A9?

Amazon’s A9 algorithm ranks items. It uses fewer signals than RankBrain. The A9 algorithm evaluates product listings to deliver the best search results. Amazon ranks goods by purchase likelihood. It evaluates your listings’ relevance and performance.

Amazon’s A9 algorithm assesses product listing relevance. It examines where and how your keywords are used and their relevance to the search query.

Amazon Assesses:

  • Product Title: The system will evaluate your product title’s relevance. Your listing’s title should include keywords.
  • Keywords: Amazon notices and examine your keywords to better understand your product. Keywords notify Amazon about your goods and which search queries to use.
  • Product Description: Amazon examines each letter to determine the relevance of a search. Use relevant keywords and as much detail as possible.

Product attributes, like your description, help Amazon determine how valuable your product would be in a search. So, Amazon understands your product is relevant and provides keywords and features.

Performance-related Amazon rankings

Amazon is a sales-focused e-commerce platform. Its programme tries to predict product sales. Amazon’s performance ranking variables evaluate your product listings.

What Amazon A9 takes into account:

  • Click-Through Rate: One search query may receive more clicks than another based on buyer intent, color, size, or other product attributes. Amazon examines your listing’s prior click performance.
  • Conversion Rate: Amazon takes into account the number of listing clicks that resulted in a sale. Amazon will display your goods to more customers if your conversion rate is high.
  • Price: Since conversion rate is a ranking criterion, product pricing matters. A consumer won’t pay more if another seller is cheaper. Amazon values the price since it affects the conversion rate.
  • Product Images: The quality of your product images influences how likely buyers are to click on your product from search results and purchase it (conversion rate). Amazon assesses your photographs’ quality and optimisation.

How to Optimize Amazon Titles

Product titles are the first thing a buyer sees when they search, so they’re a key ranking component and sales driver. Avoid keyword cramming while writing product names. Using too many keywords in your product title makes it look spammy.

Your product title should include the brand, any specifications (color, quantity, size, model number), and the most relevant Amazon keyword.

Include only the necessary facts. You have limited characters for your product title, so be brief.

Your Amazon product title must fulfil these standards.

  • Title case
  • Words (no symbols)
  • Numbers 
  • No punctuation

The Perfect Strategy for Amazon SEO

Boost Amazon product descriptions

The product description should be as descriptive as possible. You should include relevant keywords and information like features, measurements, and brands. Write properly in full sentences and make sure buyers and the algorithm understand your product description. Make your material scannable by using subheadings. When applicable, use keywords in subheadings. In the opening sentence or paragraph of your material, mention your keyword.

Your Amazon product description must match these guidelines.

Highlights product features and specifications; includes care instructions and warranty information as needed; is easily scannable; does not include corporate contact information or website links; does not use sale keywords such as “free shipping” or “on sale now”

Both Amazon and e-commerce sites should have legible, keyword-rich product descriptions. However, that doesn’t imply you should write bold copy. Copies should be honest.

Bold text may help sell, but it hurts reviews. Reviews are a ranking element, so you’ll hurt your copy’s SEO.

Your Amazon product features section must follow the criteria.

  • 500 characters maximum
  • Be specific about attributes such as size, measurements, and color.
  • There are no sales, discounts, or shipping information.

How to find Amazon keywords

Increasing traffic and Amazon SEO requires using the proper keywords. Researching keywords helps find good ones. As with conventional SEO, Amazon SEO keyword research is all about picking the proper keyword. You must still evaluate two metrics:

  • Relevance: What is the keyword’s relevance? Pick a keyword that your buyers use to discover your items.
  • Performance: Select keywords based on their likelihood of success. You risk reaching fewer customers if you don’t consider the keyword’s search volume.

Many keyword research tools may assist you in locating the ideal keywords and their search volumes. There is technology that can tell you what people look for on Amazon and how many do.

  • Amazon Auto-Fill 
  • Sellzone

How to Improve Metrics

Performance metrics evaluate how effectively your product sells, so updating its listing should help buyers buy. You may view your product’s conversion data in Business Reports or Seller Central’s Detail Sales Page and Traffic. Find your conversion rate in the Unit Session Percentage.

The Perfect Strategy for Amazon SEO

Improve Amazon product images

Your product photos are one of the first things customers see on the search page, so they affect your click-through rate. Images are the greatest method for a buyer to see your goods before buying them, hence they impact the conversion rate. 

Focus on photo quality. Images must remain high quality while tiny in search results, when clicked, or when zoomed in. Many items need numerous photos.

The initial photograph should be on a white backdrop, with successive images presenting the product in different perspectives, packaging, or settings. 

Optimize product reviews.

Product reviews say a lot about your product and company. Although you can’t control what they say, you can control the reviews you receive. Product descriptions and photos should be honest and accurate. Bad ratings come from people who believe they bought one thing but got another.

Although deceptive and erroneous descriptions might boost sales, they also lead to unfavourable reviews and product returns. You should encourage customers to review your goods. After a purchase, you may set up Amazon to send a consumer a reminder email to submit a review.

If you get unfavourable reviews, reply and take appropriate action. If your product has an issue, fix it right away.

There are several areas still left to explore about Amazon SEO, the information above should have given you the background knowledge and the impetus on how to improve your product listing on Amazon. For adequate and comprehensive information on how you can scale astronomically with Amazon SEO, kindly contact P1 SEO agency. We are an SEO service agency in Australia, and we offer professional services to clients all over the world. Get in touch with us today!

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The Ultimate UTM Code Guide

The Ultimate UTM Code Guide

The better you understand where your website’s traffic is coming from, the easier it will be to interact with new audiences and climb the local SEO ranks. UTM tracking codes (Urchin Tracking Module) are a set of parameters that may be added to URLs to learn more about how a person arrived at our site. While Google Analytics may provide some statistics out of the box, UTM monitoring allows for significantly more granularity than just categorising traffic as “direct” or “organic.” UTM codes are widely accepted by firms such as Google, Bing, and Yelp, although Apple does not presently support them.

UTM tags may be used in a variety of ways, but for the sake of this tutorial, seo agency in australia concentrate on how they pertain to your Google Business Profile and how multi-location firms might best use them.

What Is Involved in Creating UTM Codes?

Before we can decide which links to tag and how to effectively deploy them, we must first grasp what UTM tracking codes are and how to generate them. They are listed below.

Campaign Source 

This relates to the user’s origin. The most common source will be Google, but it might also be anything as simple as a newsletter or a banner ad. For instance, utm source=google campaign medium

Consider this option to be how the user discovered you. The majority of the time, this will be through organic search or social media. This value will also correspond to the medium in Google Analytics. For instance, utm medium=organic or utm medium=social

Term of the Campaign

This is our first optional parameter, and it is primarily relevant when dealing with sponsored search results. This box will show you which term was used in the search to direct visitors.

utm term=”sailing+lessons” or “swimming+coach” “SEO+agencies” are three examples.

Campaign Content

Another optional and relatively niche characteristic, this time centred on A/B testing, If you have many versions of the same ad or email, this feature will allow you to observe which version is sending the most traffic to your site, which you can use to influence future decisions.

utm content=”redbackground” or “bluebackground” are two examples.

The Ultimate UTM Code Guide

Campaign Name 

This is where we get into the “why” of why the user clicked on a link. In the context of Google Business Profile (GBP), campaign names may include “gbp-listing,” “gbp-appt,” or “gbp-menu” if your company provides these services.

Now that we’ve covered all of the key characteristics that go into UTM codes, it’s time to start making our own links. Fortunately for us, most of the legwork has already been done, and there are several free UTM URL builders available. We suggest Google’s URL builder as well as Claire Carlile’s amazing UTM guide and generator Google sheet.

When Does UTM Tracking Make Sense?

UTM monitoring and your Google Business Profile are inextricably linked. Adding UTM tracking on as many of your GBP links as available can remove part of the mystique around zero click searches. The examples in the Campaign Name section above, such as menu links, appointment reservations, and driving instructions, all provide excellent options for UTM links. UTMs will also help you determine which Google Posts are performing well and will assist you in making future content strategy decisions.

Setting up UTMs is also a good moment to double-check that all of your connections are still operational. It’s critical to understand that any type of redirect will remove the UTM parameters from the link and any tracking. Similarly, double-check that all of your listing details are up to date, or employ a SEO agency to do it for you.

If you have many locations, you must determine how you want to connect to certain branches and locations.

You can generally maintain your source, medium, and campaign the same (e.g., Google, organic, GBP-listing) and simply modify the Campaign Content option for each new location (e.g., Melbourne-location or Sydney-branch).

The Ultimate UTM Code Guide

Use your imagination when deploying UTMs.

While Google Business Profile links are fantastic, there’s no reason why they shouldn’t also be used for things like QR codes to assess which locations or ad placements are producing the most traffic.

Best Practices at UTM:

  • Consistency is essential in everything, but especially in UTM tracking. Because UTM tags and Google Analytics are case sensitive, determine whether you’ll use lowercase or uppercase and stick with it. The same is true for dashes and underscores (for example, summer-sale or summer sale). Again, it makes no difference which one you select as long as you stick to it.
  • Maintain a continuous list of any UTM links you’ve made so that everyone on your team is on the same page. Duplicate UTM URLs can confuse reporting and make life more difficult for everyone.
  • Use URLs that are short, easy to read, and descriptive. Choose popular acronyms, such as “AU” for “Australia,” and use them to add pertinent information in the parameter fields.

Take Away

UTM Tracking enables you to meaningfully quantify and categorise visits to your website. The more you learn, the better you will be at your work. With this data, you and your SEO company partner can assess what types of content are connecting with your audience, how much traffic those Google Posts are really generating to your site, and (if you’ve set up conversions and objectives in Google Analytics), what do people do once they arrive.

Are you ready to scale up?

If you want to improve your online marketing, learn more about local SEO, or keep up with the current trends P1 SEO agency, contact us to set up a time to talk to us.

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